SMM (Social Media Marketing) — social media marketing is the promotion of goods and services on social networks, which are perceived by marketing as social media.
Social media marketing is a tool for dialogue between a social group and the subject of a company’s marketing. SMM is direct work in communities that cover the target group of users. Social media platforms are a modern tool for interacting with the target audience. Today the audience of social networks is comparable to the audience of TV channels, only it is more attentive and active. You can always get tiktok views.
Social media marketing is located at the intersection of journalism, sociology, advertising, trade marketing, public relations. SMM has more to do with PR than advertising. Consumer attention can be obtained and bought through advertising. You cannot buy the trust of the target audience, you can only earn it. Social marketing is more about journalism than «blogging or posting.» These are tools for direct and open or hidden interaction with the target audience, and not «dumping» on the audience what is interesting and important to the company or the writer of posts.
Tasks that can be solved using SMM:
PR;
branding, brand promotion;
mass non-personal advertising with elements of social significance, in order to ensure advertising coverage;
trade marketing — conducting incentive events among the social community;
social and internet support for offline marketing activities;
social support for online marketing activities;
group dialogue with a group of active consumers who adhere to the subject of the company’s marketing;
social dialogue with an audience interested in solving problems and discussing tasks, problems and prospects close to the topic of the subject of marketing;
social promotion — popularizing the social value of the marketing subject of the company and the company itself;
cross-promotion with non-competitive companies and brands, within the framework of a common social target group for them;
verification of the views and aspirations of the social community with the plans and strategy of the brand and the company;
increase in traffic to the company’s Internet resources.